This privacy policy (“Privacy Policy”) describes how and why NOVA Genomics, LLC and its affiliates and/or brands (collectively, “Company,” “we,” “us,” or “our”) that might collect, store, use, and/or share (“process”) your information when you use our services, including without limitation when you visit https://novagenomics.org (the “Website”) and/or applications available at the Website, and/or engage with us in other related ways (collectively, the “Services”).
BY USING THE SERVICES, YOU AGREE YOU (1) HAVE READ OUR TERMS OF SERVICE AND THIS PRIVACY POLICY IN THEIR ENTIRETY; AND (2) UNDERSTAND, AND FULLY ACCEPT OUR TERMS OF SERVICE AND THIS PRIVACY POLICY (COLLECTIVELY, THE “TERMS”). IF YOU DO NOT AGREE TO BE BOUND BY THE TERMS, YOU ARE NOT AUTHORIZED TO ACCESS OR USE OUR SERVICES AND MUST PROMPTLY DISCONTINUE USING AND EXIT THE SERVICES.
Reading this Privacy Policy will help you understand your privacy rights and choices. If you do not agree with either the Terms or our policies and practices, you must discontinue using and exit the Services promptly.
WHAT INFORMATION DO WE COLLECT?
We collect (1) personal information that you voluntarily provide to us and (2) generalized usage data that is automatically collected when you access the Website.
Personally Identifiable Information (“PII”) You Disclose to Us:
The Personally Identifiable Information (“PII”) we collect depends on the context of your interactions with us, the Services and the features you use. If you access the “Contact Us” or “Contact Our Team to Learn More” page on our Website and submit an inquiry, the PII we collect includes the following:
Non-Personally Identifying Information (“Non-PII”) Automatically Collected:
We automatically collect certain information when you visit, use, or navigate the Services. This non-personally identifying information (“Non-PII”) does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics and history, operating system, language preferences, referring URLs, device name, country, geolocation, behavioral consumer profile, information about how and when you use our Services, time spent on the Website and third party sites, pages visited, links clicked, the pages that led you to our Services, and other technical information. This information is primarily used to maintain the security and operation of our Services, for our internal analytics and reporting purposes, and for assisting us in providing you with target marketing and promotional content.
For information regarding what cookies are and how NOVA Genomics uses cookies, please refer to our Cookie Notice.
HOW DO WE PROCESS YOUR INFORMATION?
We process your PII and Non-PII information for a variety of reasons, depending on how you interact with our Services, including:
WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
We may share your personal information in the following circumstances with the following parties:
We do not sell or rent users’ personal information.
HOW LONG DO WE KEEP YOUR INFORMATION?
When we no longer have a legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), we will securely store your personal information and isolate it from any further processing until deletion is possible.
HOW DO WE KEEP YOUR INFORMATION SAFE?
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk.
DO WE COLLECT INFORMATION FROM MINORS?
We comply with the Children’s Online Privacy Protection Act (COPPA) and applicable state privacy laws regarding the collection of data from minors. We do not knowingly solicit data from or market to children under eighteen (18) years of age. By using the Services, you represent that you are at least eighteen (18) years old or that you are the parent or guardian of such a minor at least sixteen (16) years old and you consent to such minor dependent’s use of the Services. Children under the age of 16 years of age must not use and must promptly exit the Services. By using the Services, you represent and warrant that you are of legal age to form a binding contract with us and meet all the foregoing eligibility requirements. If we learn we have collected or received personal information from a child under the legal age without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under the age of 13, please contact us at Cynthia@Novagenomics.org with “Minor Data Collected Notification” in the subject line.
WHAT ARE YOUR PRIVACY RIGHTS?
The types of personal data we collect are listed in “WHAT INFORMATION DO WE COLLECT” above. If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in the section “HOW CAN YOU CONTACT US ABOUT THIS NOTICE?” below. Please refer to our contact information below. However, please note that this will not affect the lawfulness of the processing of your personal information before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.
Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or portions of our Services. We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. Most web browsers maintain a “help” section on the toolbar that provides more information about cookies. Please refer to this “help” section for information on how to receive notifications when you are receiving a new cookie and how to turn cookies off. Please refer to our Cookie Notice for additional information.
INFORMATION FOR CALIFORNIA RESIDENTS
California residents have specific privacy rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). Any terms defined in these laws have the same meaning when used in this section. California resident Users have the right to: (a) request that we disclose the categories of personal information we have collected about you, the categories of sources from which the personal information was collected, the business or commercial purposes for collecting, selling, or sharing the personal information, the categories of third parties to whom we disclose personal information, and the specific pieces of personal information we have collected about you over the past 12 months; (b) request that we delete personal information we have collected and retained about you, subject to certain exceptions, such as completing transactions you have requested, complying with legal obligations, detecting security incidents, or using the information for other lawful purposes aligned with consumer expectations; (c) request that we correct inaccuracies in your personal information, taking into account the nature of the information and its purpose; (d) opt out of the sale or sharing of your personal information, as defined under the CCPA and CPRA, including personal information shared with third parties such as advertising partners and analytics providers for targeted advertising purposes; and (e) limit the use of your sensitive personal information, if collected, to what is necessary for providing services or as otherwise permitted by law.
Although we do not sell or rent your personal information for monetary compensation, we may share certain categories of information, such as identifiers (e.g., device identifiers), online activity data (e.g., browsing history and interactions with our website), and geolocation data (e.g., IP addresses), with third parties to advertise and improve our services. This may qualify as a “sale” or “sharing” under the CCPA and CPRA.
To exercise any of these rights, you may submit a request by contacting us at Cynthia@Novagenomics.org.
We will verify your identity before processing your request. For requests submitted by authorized agents, we may require proof of authorization and verification of your identity. We process all legitimate requests free of charge, unless are manifestly unfounded, excessive, or repetitive, in which case we reserve the right to charge a reasonable fee or refuse to act on the request.
In the past 12 months, we may have collected categories of personal information, including identifiers, internet activity, geolocation data, and inferences drawn from personal information, for business or commercial purposes. This information is used to provide our services, improve user experience, comply with legal obligations, and for other lawful purposes. If disclosed to service providers, advertising partners, or other authorized third parties, the disclosure will be compliant with our Privacy Policy, the CCPA, and CPRA.
We will not discriminate against you for exercising your rights under the CCPA or CPRA. For more details, including how your sensitive personal information is processed, please review this Privacy Policy.
CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy.
HOW TO REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU
Under applicable law, you or someone legally authorized to act on your behalf (your “authorized agent”), may make a request to access, correct or delete your PII. You may, under applicable law, also make a request to know or delete PII on behalf of your child (however, please note, we do not knowingly collect any PII of anyone under the age of eighteen (18). Requests or exercise of your right(s) can be made by contacting us:
NOVA Genomics, LLC
9430 Forestwood Ln., Suite 103
Manassas, VA 20110
by email: Cynthia@Novagenomics.org.
A request or exercise of your right(s) must provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized agent, and should include: (i) the state of which you are a resident; (ii) a description of your request/exercise of your right, with sufficient detail that allows us to properly understand, evaluate, and respond; and (iii) identifying personal information.
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm your information.
We will only use your information provided in the request to verify the requestor’s identity or authority to make said request. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
GOVERNING LAW
We control and operate the Website and provide the Services from the United States. The Services is not intended to subject us to the laws or jurisdiction of any state, country, or territory other than that of the United States. We do not represent or warrant that the Services is appropriate for use in any particular jurisdiction. Those who choose to access the Services do so at their own initiative and are responsible for complying with all applicable international, federal, state, and local laws, rules, and regulations.
UPDATES TO THE PRIVACY POLICY
We may update this Privacy Policy from time to time. The updated version will be indicated by an updated “last updated” date and the updated version will be effective as soon as it is accessible. If we make material changes to this Privacy Policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.
HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
We welcome your comments and questions regarding our privacy policies. If you have any questions about this Privacy Policy, please contact us at:
NOVA Genomics, LLC
9430 Forestwood Ln., Suite 103
Manassas, VA 20110
by email: Cynthia@Novagenomics.org
